relationships australia
Yum's Hidden KPI Exposes Cost-Cutting Myth?
Supplier relationships now serve as the primary source of product innovation rather than a simple cost-control function. Companies like Yum! Brands measure joint-patent filings and idea-to-prototype speed to gauge partnership health, turning vendors into co-creators of the menu. 2023 saw Yum! Brands report a 27% jump in supplier-initiated innovation adoption